Hyosung has the broadest range, strongest security, and most deeply integrated software solutions in the industry. With Hyosung’s core-integrated, multi-vendor software, our banking customers are transforming their branches by expanding the self-service experience. Similarly, Hyosung delivers a best-in-class set of value-added transactions for our retail customers.
BlueVerse™ CRM Personalizes the ATM Experience
Providing a wide variety of services at your ATM can improve the customer experience, but if there are too many steps to complete a transaction, it can irritate users. BlueVerse CRM provides a personalized ATM user experience by allowing your customers to select and save their frequently-used transactions. Your customers can save their most often used transactions and access them through the “Favorites” menu on the ATM screen. Because data is stored at central, on-premise data center or using cloud-based computing, a customer’s favorites are accessible on any of your financial institution’s ATMs.
Personalized Marketing: Greeting, Promotions, Campaigns, and Coupons
Targeted marketing provided during transactions allows you to offers your customers personalized greetings, individual promotions, and targeted campaigns. There are multiple ways to target your customer base and with a variety of conditions. Using ATM interaction to engage directly with customers strengthens your brand and improves your relationship with your customer.
Targeted Marketing and Customer Responses
Campaigns can also be used to capture customer feedback. A targeted marketing campaign can capture whether the ATM user is interested in the offer or capture contact information for a new customer. Campaigns can be used to create customer surveys, offering your customers the opportunity to provide their feedback on the ATM experience or anything surveyed. These customer responses, survey results, and marketing statistics are provided in reports to ensure campaigns are effective.
Customer Experience Personalization
BlueVerse CRM also allows the customer to personalize their ATM experience by selecting language, receipt and transaction preferences. Personalization increases your customers’ convenience and speeds up transactions.